Under the tutelage of his father, Jose Martinez, Brandon Martinez learned all about graphics and branding at the early age of nine. His father Jose has forty years experience in corporate identity and restaurant menu design. Jose designed menus for companies like The Hilton, Bob's Big Boy and The Bicycle Club. Growing up with a Graphic Design Guru in-house, made it natural for Brandon to be an artist in some fashion.

 During Brandon's first five years as a Hollywood hairstylist, he knew that there was more out there. He knew his artistic skills could take him farther than just being behind the hair cutting chair. He created B. The Product, and thru B. The Product, he developed his marketing and branding skills from designing his own logo, to shooting and editing all the videos and photography for his hip, edgy haircare brand, B. The Product. Good things don't go unnoticed. As soon as Brandon's work was seen by the public, it was only a matter of time before the phone calls started coming.